Media Research Methods: Understanding Metric and Interpretive Approaches

by James A. Anderson and James A Anderson

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals to them as media consumers and users of research. The book...

• Format: Paperback
• Language: English
• ISBN: 1412999561
• ISBN13: 9781412999564
• Release Date: September 2011
• Publisher: Sage Publications, Inc
• Length: 464 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 7.4" x 9.1"