Media Product Portfolios: Issues in Management of Multiple Products and Services

By Robert G. Picard

Book Overview

Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

• Format: Paperback
• Language: English
• ISBN: 0415650046
• ISBN13: 9780415650045
• Release Date: May 2013
• Publisher: Routledge
• Length: 272 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"