Media Planning & Buying In the 21st Century

By Ronald D. Geskey Sr.

Book Overview

Want a job in advertising? Well, the marketing and media revolution continues unabated Advertising media planning also continues in its transition to integrated marketing communications. Media... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1456505300
• ISBN13: 9781456505301
• Release Date: March 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 552 Pages
• Weight: 1.92 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"