Media Messages in American Presidential Elections

by Diana Owen

Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. Based on surveys fielded during the 1984 and 1988 presidential campaigns, Owen compares these four message categories to determine their relative importance to voters. In addition she investigates how individuals make use of...

• Format: Hardcover
• Language: English
• ISBN: 0313263620
• ISBN13: 9780313263620
• Release Date: January 1991
• Publisher: Praeger
• Length: 224 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"