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Paperback Media Management: A Casebook Approach (Routledge Communication Series) Book

ISBN: 0805847154

ISBN13: 9780805847154

Media Management: A Casebook Approach (Routledge Communication Series)

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Book Overview

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases... This description may be from another edition of this product.

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