Media Management: Strategy, Business Models and Case Studies

by Bernd W. Wirtz

Book Overview

"Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice."
Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG

"The media business is subject to substantial change while differences...

• Format: Paperback
• Language: English
• ISBN: 3030479153
• ISBN13: 9783030479152
• Release Date: September 2021
• Publisher: Springer
• Length: 315 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"