Media Effects

by W. James Potter

Book Overview

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of the mass media by organizing the book around two Media Effects Templates. The first template helps organize thinking about media influences on individuals, and the second focuses on media influences on larger social...

• Format: Paperback
• Language: English
• ISBN: 1412964695
• ISBN13: 9781412964692
• Release Date: January 2012
• Publisher: Sage Publications, Inc
• Length: 400 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.9" x 7.3" x 9.0"