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Paperback Media and Science-Religion Conflict: Mass Persuasion in the Evolution Wars Book

ISBN: 1032175583

ISBN13: 9781032175584

Media and Science-Religion Conflict: Mass Persuasion in the Evolution Wars

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Format: Paperback

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Book Overview

This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories.

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