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Media and Convergence Management
By Sandra Diehl
Edition Description
Introduction.- Part I: Convergence and Strategic Management.- Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook.
Edition Details
Format:Hardcover
Language:English
ISBN:3642361625
Format: Hardcover
Condition:
$
109.99
Media and Convergence Management
By Sandra Diehl
Edition Description
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and...
Edition Details
Format:Paperback
Language:English
ISBN:3642438210
Format: Paperback
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