Media and Convergence Management

By Sandra Diehl

Book Overview

Introduction.- Part I: Convergence and Strategic Management.- Part II: Convergence and Advertising and Marketing.- Part III: Convergence and Consumer Behavior.- Part IV: Convergence and Technology.- Part V: Convergence and Journalism.- Part VI: Future Outlook.

• Format: Hardcover
• Language: English
• ISBN: 3642361625
• ISBN13: 9783642361623
• Release Date: June 2013
• Publisher: Springer
• Length: 376 Pages
• Weight: 1.63 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"