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Book Overview
Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisments and all-news radio.
Format:Hardcover
Language:English
ISBN:0803906137
ISBN13:9780803906136
Release Date:May 1982
Publisher:SAGE Publications, Incorporated
Length:240 Pages
Weight:0.75 lbs.
Related Subjects
Communication Communication & Journalism Communication & Media Studies Communications Humanities Humor & Entertainment Language Arts Literary Criticism Literary Criticism & Collections Media Studies Performing Arts Politics & Social Sciences Reference Research Science & Math Social Science Social Sciences Speech Textbooks Words, Language & GrammarCustomer Reviews
1 rating
A Wonderful Introduction for Students
Published by Thriftbooks.com User , 26 years ago
This book covers all the right topics for undergraduate students in media and communication studies, and in a delightful and informative way. I think it would be an important addition to any course on media research, audience analysis, and research methods in communication.
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