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Hardcover Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances Book

ISBN: 0814407781

ISBN13: 9780814407783

Measuring the Value of Partnering: How to Use Metrics to Plan, Develop, and Implement Successful Alliances

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Format: Hardcover

Condition: Good

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Book Overview

"How does one accurately measure an alliance? With all the factors involved -- productivity, decision making, team performance, the number of new customers, and damage control -- getting a precise measurement can be a complex and daunting task. Knowing which measurement to use, and at what stage of the alliance life cycle, is critical. "Measuring the Value of Partnering" gives readers a system for measuring a relationship's contribution at every stage...

Customer Reviews

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A must-read for anyone who is in a business relationship

Segil's expertise shines through in this book about the role metrics play in creating successful business relationships. Segil's use of real-world examples shows how the unpredictable, complicated realities of alliances can be overcome and managed by applying the right metrics. With her keen insights and first-hand experiences, readers finish the book armed with the tools and direction they need to use alliances to their advantage. A great book!
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