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Measurement and Research Methods in International Marketing (Advances in International Marketing)
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Measurement and Research Methods in Internation... 1780520948 Book Cover

Measurement and Research Methods in Internation...

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Edition Description

Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the importance of sound data and valid measures has long been an acknowledged, it is often problematic to follow required quality standards...

Edition Details
Format:Hardcover
Language:English
ISBN:1780520948
Format: Hardcover
Condition:
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