- A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
- Advanced Issues in Partial Least Squares Structural Equation Modeling
- Skalierung von KI im Marketing und die neue Rolle des CMO (Science meets Practice)
- Multisensorisches Design von Verkaufsumgebungen: Sehen, Hören, Riechen (Science meets Practice)
- Measurement and Research Methods in International Marketing (Advances in International Marketing)













