The top-selling introductory retailing textbook/workbook, through four highly successful editions, has been revised. This popular classic text meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level. Tepper continues to delineate the essential concepts, practices, procedures, calculations, and interpretations of figures that relate to the many factors that produce profit. She also describes the place of computers in retailing, updates MOR figures, and adds case studies. Clear instructions, multiple practice problems, and current terminology and data make this the best retail buying math book available.New to This edition: -- A chapter describing the impact of computer technology on the growth of retailing, the cardinal principles of successful merchandising, the role of computers in retailing, the functions of buying, the circular nature of the merchandising process, and the responsibilities of the buyer-- Provides a road map of the mathematical factors in the text-- Numerous work and practice problems test the understanding of fundamental principles-- Three-hole punched text pages allow students to interweave review problem answers with the text statement of the review problems-- Additional case studies utilizing practical retailing situations and difficulties in real-life merchandising-- Selected answers at the back of the book
This product came still shrink wrapped and in flawless condition. I saved about 50-75 dollars by not buying it here on campus. I was hoping it would be a good purchase, and it exceeded my expectations!
GREAT BOOK!!
Published by Thriftbooks.com User , 16 years ago
This is a really great book! I needed this for a fashion merchandising class, and it was perfect! Really simple easy way to learn about buyer's math. Simple and very informative!! Really great book!
Highly recommended
Published by Thriftbooks.com User , 17 years ago
This covers all the basic concepts of mathematics for retailing, with exercises/problems after each section to reinforce your learning. I am a junior Merchandise Planner and have found this a great additional resource to on-the-job training. Fantastic textbook for anyone new to sales analysis and forecasting.
Loved IT
Published by Thriftbooks.com User , 18 years ago
I purcahsed this book for class. I loved the layout of the book and the exercises in each chapter. This book is a must have for those in retail.
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