Mass Communication and Public Health: Complexities and Conflicts

Bys: Atkin, Charles K. and Wallack, Lawrence

Book Overview

The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus:

• Format: Paperback
• Language: English
• ISBN: 0803939256
• ISBN13: 9780803939257
• Release Date: August 1990
• Publisher: Sage Publications
• Length: 200 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 6.4" x 8.9"