Martech Management: Aligning Marketing Technology with Business Strategy

By Tim P. McMahon

Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.

• Format: Paperback
• Language: English
• ISBN: 1032936592
• ISBN13: 9781032936598
• Release Date: October 2026
• Publisher: Routledge
• Length: 212 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"