Marketing

By William Pride

Pride/Ferrell's MARKETING, 21st Edition, offers a thorough overview of marketing concepts and strategies, helping instructors teach complex topics, while its visually engaging presentation aids students in developing knowledge and decision-making skills for success in today's competitive business environment.

• Format: Paperback
• Language: English
• ISBN: 0357984269
• ISBN13: 9780357984260
• Release Date: January 2024
• Publisher: Cengage Learning
• Length: 792 Pages
• Weight: 3.25 lbs.