Marketing

by Geoffrey Lancaster and Paul Reynolds

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0333987896
• ISBN13: 9780333987896
• Release Date: January 2003
• Publisher: Palgrave MacMillan
• Length: 434 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.0" x 6.2" x 9.4"