Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals

by Anthony O. Putnam and Anthony O. Putman

Book Overview

Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market
...

• Format: Hardcover
• Language: English
• ISBN: 0471509485
• ISBN13: 9780471509486
• Release Date: May 1990
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Highly recommended

I read lots of business start-up books since I help people start successful businesses for a living. Finding a book written by someone who has something new to say is rare. This is a book which is not just a recycle of someone else's work.Most books are written for product-based businesses so the 4 p's of marketing are applicable, but service businesses are really different. You can't taste, touch, or otherwise inspect a service before you buy. Putman's chapter on pricing justifies the price of this book by itself. The book is also helpful in dealing with price objections, a critical part of any business. While it's pricing component is not new, the method provides a great baseline for your business.I particularly liked the method by which Putman helps entrepreneurs creates benefit statements. People don't buy based on a feature list.

If you are a Professional / Small Business: seek no more

Simple, straithforward and to the point (hitting the mark). Good advice that does not just sound good, but is being presented in a very practical hands-on way. Very well written, very practical to implement (take your own step-by-step actions). A definite good buy and destined to become a classic.

One of the best, if not THE best books on marketing services

Of all the books I've read on "Marketing Your Services" this has to be the best. The reason is that Putman gives the most comprehensive, in-depth and holistic view of marketing I've ever seen in print. He looks at marketing your services not as a chore you need to get through but as a fun and challenging activity to improve the success of your business. Everything is covered here, from finding your niche to taking care of clients. The style is fun and informal and includes many stories and real life examples. This is a "must have" book if you want to attract new clients.

THE book for people who need to market but hate huckstering.

This is the ideal book for professionals who know they need clients but have always thought of marketing as trickery and manipulation. Putman begins with a different way of thinking about marketing: It's honestly presenting what you have to offer, as a professional, in a way that someone can decide whether they want it. He then goes on to show how to do that. At each phase there is a discussion of the important points, and a practical, step-by-step, how-to list. The writing is down to earth and absolutely clear. After reading this book, you know what to do and how to do it at each point. And, you know that doing it is simply part of being a professional.

This book does for marketing what a LASER does for light!

Putman has crystallized the essence of what it really takes to build a business successfully. There's no academic hype or muddle, just delightfully practical insights you can transfer easily from where you're learning to where you're earning ­­ with his guidance. His coaching style combines with a caring, supportive attitude, tons of practical ideas and a 'do-able' process to make you truly effective at marketing what you're selling. Good show, Anthony, GOOD SHOW