Marketing W/Powerweb

by Michael J. Etzel, Bruce J. Walker, William J. Stanton

Incorporating WWW addresses, this 12th edition looks at how companies are making technology an important part of their successful marketing strategies. The themes include global marketing, customer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072430346
• ISBN13: 9780072430349
• Release Date: August 2000
• Publisher: Irwin/McGraw-Hill
• Length: 674 Pages
• Weight: 3.49 lbs.
• Dimensions: 1.2" x 8.5" x 10.5"