Marketing Workbook for Nonprofit Organizations: Develop the Plan

By Gary J. Stern

Book Overview

Revised and Upd

• Format: Paperback
• Language: English
• ISBN: 0940069253
• ISBN13: 9780940069251
• Release Date: March 2001
• Publisher: Turner Publishing Company
• Length: 208 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.5" x 8.4" x 10.9"

Customer Reviews

Great tool to get started with marketing

I purchased this book because it was recommended reading for my Peace Corps service. I have a degree in Marketing and found this to be a good summary of what I have learned at the very basic level. if you have little to no business background then this is a good place to start. I have been reviewing it at site and think I can make even further use of it. I think if translated it could make a good tool for villagers to use on their own with little to no explanation. I have reviewed it with some of the people that speak a Little English and they seem to like it. It breaks down like this: Part 1; Demystifying Marketing Part 2; Your Marketing Effort Step 1 Set marketing Goals Step 2 Position Your Organization Step 3 Conduct a Marketing Audit Step 4 Develop a Marketing Plan Step 5 Develop a Promotion Campaign The greatest thing for me is its simplicity. It really gets back to the basics of marketing. I mean stuff that was assumed we knew when we signed up for our first marketing class in college or high school even. These are the basics that developing countries may not have ever heard of. This helps to teach the concepts and get them started.