Marketing University Outreach Programs

By Donald Self, William I Sauser, Ralph S. Foster

Seventeen contributors describe the marketing strategies of successful programs used to extend the resources of a university to the public through extension, public service, and continuing education programs. This book helps professionals in these fields, as well as other educators, to understand marketing as a process which is very similar to familiar models of educational program design and delivery used in university extension.

• Format: Paperback
• Language: English
• ISBN: 1138980501
• ISBN13: 9781138980501
• Release Date: October 2016
• Publisher: Routledge
• Length: 292 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"