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Marketing Theory: Evolution and Evaluation

By Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett, et al.

Edition Description

The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also...

Edition Details

Format:Paperback

Language:English

ISBN:0471635278

Format: Paperback

Condition:

6.09

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Marketing Theory: Evolution and Evaluation

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