Marketing Theory: Evolution and Evaluation

by Jagdish N. Sheth

The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471635278
• ISBN13: 9780471635277
• Release Date: August 1988
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"