Marketing the e-Business

by Charles Dennis, Lisa Harris, Charles Dennis

Book Overview

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from...

• Format: Paperback
• Language: English
• ISBN: 0415256011
• ISBN13: 9780415256018
• Release Date: September 2002
• Publisher: Routledge
• Length: 368 Pages
• Weight: 1.36 lbs.
• Dimensions: 0.7" x 6.8" x 8.7"