Marketing: The Basics

Bys: Moore, Karl, Pareek, Niketh, Parent, Marie

Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.

• Format: Paperback
• Language: English
• ISBN: 1041106238
• ISBN13: 9781041106234
• Release Date: February 2026
• Publisher: Routledge
• Length: 304 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.1" x 7.8"