MARKETING TECHNIQUES FOR EDUCATIONAL PROGRAMS: MARKETING MIX ANALYSIS

By Eduardo Guillen Solorzano

In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838385632
• ISBN13: 9783838385631
• Release Date: March 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"