Marketing: Study Guide for the Telecourse

By Valerie L. Lee, David P. Stone, Boone

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0030190290
• ISBN13: 9780030190292
• Release Date: August 1997
• Publisher: South-Western Pub
• Length: 448 Pages
• Weight: 2.05 lbs.
• Dimensions: 11.0" x 1.0" x 8.8"

Customer Reviews

Has both positive and negative examples.

I don't know why, but I didn't enjoy reading this book. It didn't seem right. I guess I'm not a big fan of marketing. However, concepts were explained quite well and overall it was informative. Unlike many business related books this one did have negative examples, complete with explanations what, how, and why something went wrong. For that I rate it at 4 stars.