Marketing Strategy

Bys: Ferrell, O. C. and Hartline, Michael

MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.

• Format: Paperback
• Language: English
• ISBN: 0357039238
• ISBN13: 9780357039236
• Release Date: August 2018
• Publisher: Cengage Learning
• Weight: 0.85 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"