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Marketing Strategies: Understanding Customer Relationship
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Marketing Strategies: Understanding Customer Re... B0BXNF2KC6 Book Cover

Marketing Strategies: Understanding Customer Re...

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Edition Description

Marketers thrive when they present us with a tale that suits our worldview, a story that we instinctively accept and then share with our friends. Think of the Dyson vacuum cleaner, Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line...

Edition Details
Format:Paperback
Language:English
ISBN:B0BXNF2KC6
Format: Paperback
Condition:
$
14.79
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