Marketing Strategies: Understanding Customer Relationship

By Emmanuel Olaide

Marketers thrive when they present us with a tale that suits our worldview, a story that we instinctively accept and then share with our friends. Think of the Dyson vacuum cleaner, Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from deception to fraud. Marketers fail when they are greedy and scurrilous when they misuse the instruments of their profession and make the world worse. That's a lesson learned the hard way by telemarketers, tobacco corporations, and corrupt politicians.

But for the rest of us, it's time to embrace the power of the tale.
Utilizing the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, delivers practical insights, methods, and ideas on how to implement entrepreneurial marketing principles to raise the odds of venture success. Business expert author Emmanuel Olaide focuses on how to utilize marketing to locate, analyze, and realize the proper business opportunity. He then guides students and professionals through the many stages and aspects of the marketing process, emphasizing what is unique to and beneficial for entrepreneurial ventures. Designed for established businesses and future entrepreneurs alike, this book walks readers from where they are to where they want to be!

• Format: Paperback
• Language: English
• ISBN: B0BXNF2KC6
• ISBN13: 9798386154837
• Release Date: March 2023
• Publisher: Independently Published
• Length: 110 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"