Marketing (RLE Marketing): The Management Way

By Arnold K Weinstein

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

• Format: Paperback
• Language: English
• ISBN: 113898051X
• ISBN13: 9781138980518
• Release Date: November 2015
• Publisher: Routledge
• Length: 230 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"