Marketing Research

by Donald R. Lehmann, Joel H. Steckel, Sunil Gupta

Book Overview

For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0321014162
• ISBN13: 9780321014160
• Release Date: January 1997
• Publisher: Addison Wesley Longman
• Length: 780 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.4" x 7.8" x 9.6"