Marketing Research

By Sandra Tjong

Marketing research integrates various facets of a company's marketing efforts, spanning from market analysis and product research to development, alongside advertising and sales strategies. This multifaceted approach facilitates the systematic gathering and analysis of information concerning an organization's entire marketing apparatus, thereby serving as a cornerstone for crafting informed and data-driven strategies. Leveraging vast datasets, businesses can derive actionable insights that significantly influence their decision-making processes concerning their marketing tactics. This empirical evidence aids in fine-tuning marketing approaches to better align with both consumer expectations and the organization's overarching goals. Thus, marketing research provides a strategic framework that supports all marketing activities within a company. By holistically analyzing the effectiveness of these activities within the business model, organizations can refine their marketing strategies, ensuring they are data-informed, customer-centric, and aligned with their business objectives.

• Format: Hardcover
• Language: English
• ISBN: B0F9YXMVL1
• ISBN13: 9789362243195
• Release Date: January 2025
• Publisher: Discovery Publishing House (India)
• Length: 290 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"