Marketing Research: In a Digital Information Environment

by Joseph F. Hair Jr.

Book Overview

Marketing Research, 3/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073404705
• ISBN13: 9780073404707
• Release Date: October 2008
• Publisher: Irwin/McGraw-Hill
• Length: 690 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.2" x 8.2" x 10.1"

Customer Reviews

GREAT TO LEARN METHODOLOGIES

This was a college text book I used a couple years ago. It was a great resource to learn about various marketing research methodology.

Overall: Very Good

Suffice it to say, it was an assigned text in an upper division college course. Suffice it to say also: I started a market research firm after graduating. The content of the book and lessons set a great foundation for my work. There are two areas I would like to see improved upon in future versions however: 1) Have closer editing and copy proofing. There were far too may grammatical errors. 2) At times the author(s) used terms or names/labels that weren't already defined or described, so it left me having to stop reading and go back for a precise definition so that I could understand the intent being covered at the point in the text. Other than that, well worth the read and investment. I still have it on my shelf and refer back to it when needed.

A lot of extra words

I found the authors put in a lot of extra wording where it really wasn't needed. Really great examples throughout the text though, and a must have for anyone doing marketing research.

Great way to learn Marketing Research

I used this book along with a Marketing Research class at Drake University. The text clearly explained the principles of marketing research and provided real-life examples. I highly recommend this book to anyone involved with Marketing.