Marketing Research

by Bruce Wrenn, Robert E. Stevens, David L. Loudon

Book Overview

Teach students the power of marketing with effective research strategies This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing Research: Text and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0789009404
• ISBN13: 9780789009401
• Release Date: October 2001
• Publisher: Routledge
• Length: 412 Pages