Marketing Research Kit for Dummies [With CDROM]

by Michael I. Hyman and Jeremy Sierra

Book Overview

The tools you need to identify, obtain, record, and analyze data

Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.

Whether...

• Format: Hardcover
• Language: English
• ISBN: 047052068X
• ISBN13: 9780470520680
• Release Date: April 2010
• Publisher: For Dummies
• Length: 416 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.7" x 9.9"