Marketing Planning for Services

by Malcolm McDonald and Adrian Payne

Book Overview

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750630221
• ISBN13: 9780750630221
• Release Date: June 1996
• Publisher: Routledge
• Length: 376 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"