E-Marketing: International Student Edition

by Judy Strauss and Raymond D. Frost

Book Overview

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".

The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical...

• Format: Paperback
• Language: English
• ISBN: 1138731374
• ISBN13: 9781138731370
• Release Date: October 2018
• Publisher: Routledge
• Length: 444 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 6.9" x 9.9"

Customer Reviews

E-Marketing

Recieved in a timely manner- book in great condition. Some markings- but ledgible. Will be ordering again from this site for my school books- saved over $200.

If you are new to e-marketing, great book to start....

I had this book as part of my Master's Digital Marketing course at coloradotech.edu Normally, these types of books are not very useful to me, as I've been on the web for around 8 years an am more familiar with how it works. I remember back when submitting a site to Yahoo was free. Then again, it took FOREVER to get listed. Anyway, for those new to banner ads, paid listings, website promotion, affiliate programs, etc., this book may be for you. For those that are already familiar with the objectives of conventional marketing, and the web, you may find a lot of the material more 'common sensical'. I didn't give it 5 stars, because there are other books out there that describe e-marketing on a much broader scale, such as the book I had for my previous class: Electronic Commerce, A managerial perspective 2004.

Marketing viewed from multiple angles.

I enjoyed the read becuase it wasn't the 1-man point of view like most books contain. It was a discussion from multiple angles and multiple points of view that lets you come out with your own perspective once you've read it.

Valuable to read

E-commerce is a hot issue. This book gives us lots of marketing concepts and it is valuable for marketing students to read. Also, it is helpful for those who are interested in doing business in the Internet. For example, how to market your products and service effectively via the net.

E-Marketing 2/E

All of the basics and more, with lots of interesting examples!