Marketing Mistakes

By Robert F. Hartley

Book Overview

These cases, as in the first and second editions, represent classic marketing mistakes, some of which have been widely publicized. For example, the Edsel case is perhaps the most widely known marketing mistake of all time. A variety of firms, industries, problems and mistakes are presented. Most of the firms are familiar to you - eg, Gillette, STP Corporation, Adidas, Coors Beer - although the details of their problems may not be. The time span ranges over several decades, although most of the cases involve fairly recent events. Where the mistakes occurred several decades ago - such as the Edsel, and Montgomery Ward's no-growth philosophy - still the circumstances and what can be learned are far from dated.

• Format: Paperback
• Language: English
• ISBN: 0471830526
• ISBN13: 9780471830528
• Release Date: January 1
• Publisher: Wiley & Sons, Incorporated, John
• Length: 296 Pages
• Weight: 0.09 lbs.

Customer Reviews

Very satisfied

Product arrived promptly and condition was as described. I would buy from this seller again.

Great purchase

I bought a used book and it was in great condition!! Thank you so much!!! It was just what I needed!!

Marketing Mistakes and Successes

This book is a great read. Very interesting articles about different famous companies. I recommend it even if you're not a student.

Engaging and helpful

I am an undergrad. student and am not too familiar with the business concepts, but this book is engaging even if I am not fully educated with business terminologies. The cases mentioned, as well as the analysis is definitely helpful because it is one way to understand these real-life companies, such as how Carly Fiorina came to H-P and was later ousted; the competition between Toy-R-Us and Walmart are all worth reading over. I highly recommend it for anyone interested in business.

Excellent short case studies

I needed to get for classes but this book would also make easy reading for the businessperson. What better way to learn than from other's mistakes. Even large corporations are not exempt from big blunders. Also reviews cases of great company turn arounds. Highly recommend