Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

By Matheus Alberto Consoli, Marcos Fava Neves, Luciano Thomé e Castro

Book Overview

This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.

• Format: Hardcover
• Language: English
• ISBN: 0415873754
• ISBN13: 9780415873758
• Release Date: January 2010
• Publisher: Routledge
• Length: 136 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.3" x 9.2"