Marketing Management

By Samson Lobo

The book is focused on the intersection of innovation, creativity, and marketing management. It presents the latest research on these topics, and is unique in that it brings together the perspectives of both innovation and creativity scholars. The book aims to provide insights and strategies for effectively applying innovation and creativity concepts to marketing management. It is a valuable resource for anyone interested in staying up-to-date with the latest developments in these fields.

• Format: Hardcover
• Language: English
• ISBN: 8196120494
• ISBN13: 9788196120498
• Release Date: April 2023
• Publisher: Discovery Publishing House (India)
• Length: 308 Pages
• Weight: 1.52 lbs.
• Dimensions: 0.8" x 6.7" x 9.6"