Marketing Management

by Dawn Iacobucci

Book Overview

Gain an understanding of the vibrant, challenging environment facing marketers today as Iacobucci's MARKETING MANAGEMENT, 6E presents an intriguing, guiding framework that clearly illustrates how core concepts fit together. This updated and complete overview of marketing management uses a captivating style and engaging presentation that you will actually enjoy reading. Learn how to make meaningful decisions and construct useful, practical marketing...

• Format: Paperback
• Language: English
• ISBN: 0357635086
• ISBN13: 9780357635087
• Release Date: August 2021
• Publisher: Cengage Learning
• Length: 336 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.6" x 7.3" x 9.1"