Marketing Management: Text and Cases

By Bruce Wrenn, Robert Stevens, Thomas W. Shane, et al.

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789002906
• ISBN13: 9780789002907
• Release Date: October 2004
• Publisher: Routledge
• Length: 388 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.9" x 6.0" x 8.2"