Marketing Management

by Russell S. Winer and Ravi Dhar

Book Overview

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0136074626
• ISBN13: 9780136074625
• Release Date: January 2011
• Publisher: Pearson Prentice Hall
• Length: 506 Pages
• Weight: 2.85 lbs.

Customer Reviews

Marketing Text

Book is well written, and intense. Packs a lot of information on marketing - not your "average" marketing text. Focus on learning and practice.

Marketing Management

The book was in excellent shape and arrived in a timely manner. My experience was great.

Marketing Management

I found this text to be current, informative and easy to read. I am very pleased!

Excellent book from an excellent practitioner/professor

This book was one of the readings in the core marketing class I took 2 years ago (the author was the professor). The class was excellent, and the book is too, especially its integration of a strategic perspective throughout the entire book.I have referred to it many, many times over the past couple years. Of course, if you're already a marketing expert, this book may be too basic for you. For anyone else, I'd definitely say it's worth the price.

Marketing Management, 1/e, Winer

This book gives the overview of integrate of the market and how it works in our business. It reflects the dynamic and changing market, which is impacting and changed by the technology. Today, market participants is also inhabiting the market. Through this book, I can understand the changing marketplace and know how to make strategic marketing decisions. This text is a good guideline to the professionals and its analysis is modern and arrurate, which sparks me much.