Marketing Leadership in Hospitality: Foundations and Practices

by Harsha E. Chacko, Richard E. Chambers, Robert C. Lewis

Marketing is the strongest weapon there is for surviving in the hospitality world today. This book helps both students and professionals to make the necessary connection between hospitality businesses... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471332704
• ISBN13: 9780471332701
• Release Date: February 2000
• Publisher: Wiley
• Length: 960 Pages
• Weight: 3.90 lbs.
• Dimensions: 1.9" x 7.7" x 9.5"