Marketing In The Hospitality Industry

By Ronald A. Nykiel

Book Overview

Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. "MARKETING IN THE HOSPITALITY... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0866123555
• ISBN13: 9780866123556
• Release Date: January 2011
• Publisher: Educational Inst of the Amer Hotel
• Length: 331 Pages
• Weight: 1.26 lbs.
• Dimensions: 9.3" x 0.8" x 7.0"