Marketing in Context: Setting the Scene

By Chris Hackley

Book Overview

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

• Format: Paperback
• Language: English
• ISBN: 1349452033
• ISBN13: 9781349452033
• Release Date: January 2013
• Publisher: Palgrave MacMillan
• Length: 230 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"