Marketing Financial Services

by Mike Wright and Trevor Watkins

Book Overview

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0406502706
• ISBN13: 9780406502704
• Release Date: December 1986
• Publisher: Lexis Law Publishing (Va)
• Length: 160 Pages